Deku figures: the UK’s best selling horror figures toy company
From its humble beginnings as a toy manufacturer in the mid-1980s, Deku has now become one of the UKs best-selling horror figures manufacturer, with figures selling for more than £1 billion ($1.6 billion).
With figures selling in excess of £100 million ($162 million) a year, the company is renowned for its high-quality, highly detailed figures, and is renowned across the horror fandom for its work on the television series, The Walking Dead, as well as on other popular anime and manga series.
The company also produces other popular toys, like the new line of action figures for The Walking Zombie, and its line of miniatures for the hit film The Walking Stalker.
But the company has also been the subject of controversy over the years, with allegations that it has been promoting unhealthy levels of pollution, and has also received criticism for the quality of its toys.
In 2016, the UK government banned Deku toys from children under the age of six.
This year, in the wake of the death of a British teen, Dekus had to remove the following from its online store, including a series of stickers, a box of Deku action figures and a box containing two figures: a Deku figure of the boy, and a Dekus figure of a female character.
Deku did not immediately respond to a request for comment.
Read more: Budget Monster: Deku’s top 10 toy companies, 2016