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How Lego Figures Will Be the Next Big Thing for a Generation

Lego figures are the next big thing for a generation, according to Lego’s president, Mattel’s Mattel President of International Marketing and Sales David Smith.“Lego will continue to have a significant presence in kids’ toys,” Smith said during the company’s investor day today.The new figures, designed and built by Mattel and made by Smith’s company, will […]

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